Flush or throw? Enhancing cross-sector communication in consumer campaigns

1 October 2019, Birmingham

Presentations at the 2018 European Waste Water Management conference highlighted a range of issues related to consumer behaviour – particularly the treatment of sewers as ‘liquid dustbins’. It doesn’t help that manufacturers supply products that are not intended to be flushed, but which are physically similar to those that can be. Water companies have knocked on tens of thousands of doors to explain issues with flushing the wrong thing. In AMP7, customers will be given the power to comment on a water utility’s entire customer engagement strategy – which means water utilities need to be proactive across the whole range of water-related issues. If customer satisfaction is low overall, penalties will ensue.

At the same time, consumers are increasingly baffled by recycling of solid wastes (which types of plastic can be recycled?), but local authority budgets for communication campaigns to address such confusion are virtually non-existent – and the UK’s recycling rate is stagnating.






From: and

Given the similar, consumer-focussed issues in both wastewater and waste management, there are significant opportunities to bring together relevant professionals from both sectors to share best practice and facilitate collaboration.

Key themes

  • Methods for consumer engagement – which are most cost-effective and which don’t work?
  • Extended Producer Responsibility – will this change the game?
  • Good practice in cross-sector collaboration

Do you have something to say on this topic?

Speaker slots are available. If you would like to deliver a presentation addressing one or more of the key themes, then please submit an abstract. The deadline for abstracts is Friday 24th May 2019.

Please submit a 200-word abstract that includes the following details:

  • The title of the presentation
  • The key theme(s) covered by the presentation
  • Authors names, and contacts details for the corresponding author
  • An overview of the full presentation

Please send your abstract to

Exhibition and sponsorship

If you are interested in exhibiting at or sponsoring this event please contact for further details.

Click here for updates

Delegate bookings will open shortly.

For more information about how Aqua Enviro
can help you, contact us...

Sarah Brown

Associate Events' Director

01924 257891

  • By submitting this form, you agree that we may use the data you provide to contact you with information related to your request/submission and other relevant Aqua Enviro services. You can unsubscribe from Aqua Enviro marketing emails at any time by clicking the unsubscribe link in the email. To learn more, see our Privacy Policy